69% of candidates would reject a suggestion from an organization with a foul employer brand, even if they have been unemployed . For nearly three quarters of the workforce, even the worry of unemployment isn’t enough to beat a unfavorable employer brand. 62% of software program developers – the most in-demand expertise out there – are open to new opportunities, but solely 13% of them are actively looking . Just another example of the chance that’s on the market for recruiters that may find a way to connect with passive candidates. Recruitment 3.zero is a blend of strategic employer branding and inbound recruiting designed to capture the eye of passive candidates.