Also, on average, email generates $38 for every $1 spent on e-mail advertising. Needless to say, this may be a HUGE advantage for companies that don’t have an automatic marketing technique. Email advertising has become important for a lot of firms, however it could appear daunting and complex. Many local companies or independent professionals also don’t have the time to maintain up with consistent e mail marketing for existing clients and new prospects. If you’re Internet savvy, then working as a lead generator might be a perfect online job.