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• Internally works with all division heads , Town Council, Town Attorney, and department workers on projects as needed. • Develops crucial success measurements for economic programs relative to increased economic vitality, increased gross sales and lodging tax, impact from direct event spending and contribution to Hayden’s sense of community. • Establishes biannual joint conferences with the HEDC and Town Council and continues to work cooperatively to align the advertising and economic plans. • Manages the advertising efforts for the Town of Hayden as specified by the marketing strategic plan. • Manages the Hayden business retention enlargement and attraction program along with the HEDC that may enhance and contribute to Hayden’s model and economic vitality.