Better the picture, better the standard of applicant and vice-versa. Recruitment is not a range – Recruitment entails looking out the potential candidates and attracting them towards organization to use for the job. But selection includes selecting suitable candidate among those that have utilized for job. To evaluate the effectiveness of various recruiting methods and sources for all types of job applicants. It combines features of conventional recruiting with modern digital and content marketing methodologies to connect with candidates in an natural and meaningful method.